You'll never walk alone
Sony Walkman Campaign
Sony Walkman Campaign
This Sony Walkman campaign is one of two Malaysian advertising campaigns to be featured in Jim Aitchison's "How Asia Advertises". First breaking as a series of print ads, the campaign evolved into ambient installations in LRT stations and in-situ communication targeting youngsters on their daily commute. The campaign was also probably the only work originating out of Malaysia to be adapted for the India market.
