Volkswagen Sonemfest is a music festival that took place in 9 countries of Latin America during April 2013.
I was in charge of designing all the print ads, web contents and creating the look & feel for the intervention materials to be used in all the Venues of the region.
The New Volkswagen Gol was to presented along this campaign as well.
The Volkswagen Sonemfest had impressive repercusion in social media platforms, engaging users to participate for a chance to win a New Volkswagen Gol.
The campaing was a success which led to brand awarness and numeros test drives.