Refused proposal of Naming and branding for a group of Clinics to open in Portugal. It was intended to transmit the clear idea of union, group and belonging. The verb “to be” was immediately considered as a main value, for that the idea of “Somos” (We are).
"Somos" implies belonging to a clinics network, being part of a group of professionals and Customers, being the Clinic and not one more clinic. Moreover it is an easy memorable and assimilated Portuguese name. We tried a warm and close graphic language, without losing the clinic and institutional side. There was the concern of developing a brand allowing a pictorial and formal unfolding.
This proposal was not accepted by the Customer.
Agency Motion | Client 32Senses Group | Design Cláudia Pereira | Creative Direction Daniela Santos