Add to Collection
About

About

The Caramel Theory is a Dubai based creative outfit that produces & markets alternative education for children. Its newest product - Something Fi… Read More
The Caramel Theory is a Dubai based creative outfit that produces & markets alternative education for children. Its newest product - Something Fishy About Arabic, needed an engaging design language to teach Arabic in a fun and an interactive way. Its visual style was created from child like imagination; where each element played a delightful part to stimulate and actively engage the learner. Read Less
Published:
CLIENT
The Caramel Theory, Dubai


BRAND
Something Fishy About Arabic

BACKGROUND
The Caramel Theory is a Dubai based creative outfit that produces & markets alternative education for children. Its newest product - Something Fishy About Arabic, needed an engaging design language to teach Arabic in a fun and an interactive way. 

Its visual style was created from child like imagination; where each element played a delightful part to stimulate and actively engage the learner.

LOGO
The logo couldn’t help but be a fishy peek-a-boo unit -flexible, adaptive, fun and playful.


TYPOGRAPHY
Sniglet, used to create the logo extended as the display font to enhance the kiddie-podgy-fun-and
distinctive flavor. The surprises, movements make each page delight the child inside us. 
AGBuch Rounded BQ compliments and balances as the text font.
COLOUR PALETTE
Rainbow colors to make all things bright and beautiful.
CHARACTER SETS
The game comprises of 6 sets of 27 characters each that need to be fished to match the Arabic alphabet and numerical to its sound, name, picture and meaning. Each set and its characters are given a charming identity mixing humor and meaning, compelling a child to discover and learn.
 ILLUSTRATIONS
The Picture character set of Animals and objects are wildly imaginative, each a storyteller made indulgent and interactive. You can see them moving and telling stories. The best part is that I had to widly imagine like a child.

 
ARABIC TYPEFACE
A cute-child friendly Arabic typeface was handcrafted to compliment the roman font style.
PACKAGING DESIGN
MERCHANDISE
IPAD & IPHONE APP
                                    Download the app from here