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Social Layer Inc. provides online promotion management services to advertisers/promoters, with a socially responsible twist. They provide the service to business that want to promote their products with parameters such as: chances of winning rewords, terms and services of the promotion, etc. Then they take care of making the promotion being completed successfully The most important tool to achieve this is Promotide: a Facebook app that allows users to invite their friends. A generous percentage of all winnings goes to charity.