To design Communication Material for Poun Clinic and Kiruku Design Studio, Madurai.
To design a series of posters and pamphlets for a medical camp to educate a rural audience about certain activities which is causing health hazards in Madurai.
What are the Problems?
1. Washing Hands : People in the villages do not have a practice of washin hands before or after any activity. Hence, a lot of transfer of harmful and unneccesary micro-organisms is effecting the health of the villagers.
2. Use of Toilets : The villagers don not have a habit of using toilets and thus litter in public which is leading to serious health hazards in the community.
3. Self Realization : The audience is unaware of the activities they do and the effects of the same on themselves and the society. Aim also includes imbibing the cuture of meditation for inner cleanliness and peace.
What are the Solutions?
To educate the people in the village, the importance of maintaining hygine by washing hands, using the toilet and practicing meditation for stronger bodies.
Who says it ?
A joint inititative of Poun Clinic and Kiruku Design Studio in Madurai. The organizations are trying to curb the increasing health problems in the village with alternative medicine or curative medicine. Both the organizations belive in Dhamma which are the teachings of Buddha for a better life in all aspects.
Who needs to know ?
Majorly the Women and Children of the village as they are more responsible in cultivating of habits and maintaining family health and decorum.
Objective of the campaing is to educate people about the advantages of healthy habits.
And the Response expected is that people, specially children wash hands before and after certain activities. Everybody in the village uses toilets and not litter in public. Practice of meditation for overall well being.