A project for a personal client. He needed a short videoclip to showcase the transition of a brand from a monolithic entity to a malleable, socially enabled value. The rigidity of past structures breaks open and gives its way to conversation and waves of collective action. After all, as the concluding statement goes: All brands will become social.
Music track: The Last Stand Of Mr Dann, by Glide and Swerve, from the album Bring Back Love, 2010. All rights reserved and belong to BobCat Music Limited.