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A social branding forum
Brand the city=brand yourself
Social Branding Forum
What happens if we empty the basic elements of the "I Love Athens" logo and leave it to be supported by personal statements? Citizens are recording their thoughts, ideas and sketches and produce personal “cultural democratic projects”. And by doing that they market the city as a brand with unlimitedfaces. The identity of the brand ensues from the diversity of its citizens.
a set of brands on flickr