Communication Design 2
Instructor: Leonard Konopelski
Objective: Design a poster for the 2014 Sochi Winter Olympic games.
The 2014 Olympic Winter Games will be the first time that the Russian Federation will have hosted the Winter Games; the Soviet Union hosted the 1980 Summer Games in Moscow. The host city Sochi has a population of 400,000 people and is situated in Krasnodar, which is the third largest region in Russia.
The Games will be organised in two clusters: a coastal cluster for ice events in Sochi, and a mountain cluster located in the Krasnaya Polyana Mountains. This will make it one of the most compact Games ever, with around 30 minutes travel time from the coastal to mountain cluster.
The Sochi Olympic Park will be built along the Black Sea coast in the Imeretinskaya Valley, where all the ice venues such as the Bolshoi Ice Palace, the Maly Ice Palace, the Olympic Oval, the Sochi Olympic Skating Centre, the Olympic Curling Centre, the Central Stadium, the Main Olympic Village and the International Broadcast Centre and Main Press Centre, will be built anew for the 2014 Games. The Park will ensure a very compact concept with an average distance of 6km between the Olympic Village and the other coastal venues.
The mountain cluster in Krasnaya Polyana will be home to all the skiing and sliding sports. The mountain concept is again a very compact one with only an average distance of 4km between the mountain sub-village and the venues. There will also be a sub-media centre in the mountain cluster.