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Proposed brand refresh and packaging for So Natural, a brand of super smoothie
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This brand of super smoothie originates from Portugal. The client wanted to update their existing branding in order to introduce it to the UK market. The main focus was to highlight the natural and fresh quality of the product, so stylistically it had to be approached with this in mind. The common ingredient in all of the flavours of the product is the Alobaca apple - I chose to highlight this by creating a little apple orchard illustration on the front that would also reflect its small farm origins. The client also wanted to create a fruit pot ranged aimed at babies and toddlers, so I carried on the brand look through to this packaging but added a more fun and innocent element by giving the fruit a little character.