The Snickers identity was part of a class project where each student had to pick a widely recognizable identity and redesign the identity however the student saw fit. I chose Snickers mainly because I love their advertising and also respect the brand. I also wanted to choose a food company in order to gain more experience in packaging design.
The main objective behind the redesign of the Snickers identity was to create a fun, colorful, and lively experience that incorporated packaging,a new stationery system, merchandise, a new logotype, and alternative logotypes for special holidays where candy is a point of purchase. Although I am aware that my identity is probably too far-fetched for a real world Snickers redesign, I wanted to use the freedom of being a grad student and just run with it. I also wanted to reach a more youthful audience to expand the brand’s target market.