Big and satisfying. Chewy. Real. Uncomfortably real. BadProtein — myself and Diego Aguilar — were engaged by BBDO to reimagine the Snickers.com platform and deliver a bold new look. The result is a grid that's absurdly simple, products that can barely fit on the page, and copy so heavy it may just crash your browser. After a fast and loose design marathon, we handed off a systematic smorgasburg of designs.
BBDO separately commissioned SapientNitro, who took the designs into development.
From there, we were approached to paint a new vision for M&Ms which could use the same templating system built for Snickers. Less room to play, but we still managed to break some rules.
For Twix, we purely lead design on the digital campaign pitch. It won. BBDO handled the site from there.