Sneaker Freaker 'CHEECH' [Future of Footwear Award]
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This is a lifestyle shoe designed for Sneaker Freaker that is based off the 90s classic adidas ZX8000. The intent is to maintain the original 90s… Read More
This is a lifestyle shoe designed for Sneaker Freaker that is based off the 90s classic adidas ZX8000. The intent is to maintain the original 90s styling with an up play on 'futuristic' materials and finishings. I incorporated aesthetic hints inspired from iconic architectural structures in Melbourne, Australia - ie the Eureka Tower and Webb Bridge. The design tells a story of high breathability with mesh webbing on the vamp and quarter panels - suitable for those warm summer days. Overlaying the mesh is Bone White 3M reflective leather. The reflective treatment on the upper gives the shoe a 'surprising' glow when light shines on them - transforming a classic looking shoe into a head turner. Underlaying the quarter mesh is a midfoot lockdown system that is inspired by the Webb Bridge structure. The glossy white TPU heel counter is a throw back to the original design and seeks design styling from the Plymouth Roadrunner 1972 - Woody's (founder of Sneaker Freaker) favourite car. The toe cap and heel panel flows continuously overlaying the midsole, revealing the centre die-cut detail. The die-cut midsole reduces material used and allows you to see-thru from the sides, highlighting the essence of airflow and light weightness. 'Icy' translucent treatment on the outsole gives the shoe a 'cool' vibe. Finally subtle hits of grenadine red accents on the shoe pays tribute to the Sneaker Freaker brand. I call this shoe CHEECH, the name of Woody's pet beagle - which is the main inspiration of my colour story. Read Less
Published:
Sneaker Freaker 'CHEECH'
< Future of Footwear Award >
[ WINNER ]
This is my entry to Pensole's first Future of Footwear Award.  The brief was to design a Lifestyle footwear for Sneaker Freaker, based off the adidas ZX running range.
The intent is to maintain the original 90s styling with an up play on 'futuristic' materials and finishings. I incorporated aesthetic hints inspired from iconic architectural structures in Melbourne, Australia - ie the Eureka Tower and Webb Bridge.
The design tells a story of high breathability with mesh webbing on the vamp and quarter panels - suitable for those warm summer days. Overlaying the mesh is Bone White 3M reflective leather. The reflective treatment on the upper gives the shoe a 'surprising' glow when light shines on them - transforming a classic looking shoe into a head turner. Underlaying the quarter mesh is a midfoot lockdown system that is inspired by the Webb Bridge structure. The glossy white TPU heel counter is a throw back to the original design and seeks design styling from the Plymouth Roadrunner 1972 - Woody's favourite car. The toe cap and heel panel flows continuously overlaying the midsole, revealing the centre die-cut detail. The die-cut midsole reduces material used and allows you to see-thru from the sides, highlighting the essence of airflow and light-weightness. 'Icy' translucent treatment on the outsole gives the shoe a 'cool' vibe. Finally subtle hits of grenadine red accents on the shoe pays tribute to the Sneaker Freaker brand. I name this shoe after Woody's pet beagle, CHEECH - which is the main inspiration of my colour story.
Sample pictures.