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Integrated campaign to raise awareness of the Snapdragon processor
Published:
Snapdragon by Qualcomm
The Heart of Smart

Qualcomm is the world leader in next-generation mobile technology. Our brief was to create awareness around the company's snapdragon smart processor. This involved educating consumers  in what multimedia applications the processor enabled in order to influence their buying decisions. 

We produced a fully integrated campaign around the concept of 'The Heart of Smart' , communicating the vital role the snapdragon processor plays in delivering powerful multimedia capability to smart-phones. 

 
20 sec promo
Brand Poster
Brand Poster – Arabic
Handset specific ad
Microsite development
Mall of Emirates – Advertising
Mall of Emirates – Interactive Lab
Mall of Emirates – Retail outlet display
Merchandise – T-Shirt design
Qualcomm sponsored music event