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Smirnoff extended its popular 'Be There' experiential campaign - featuring sponsored parties and events - with a campaign to share the dance cult… Read More
Smirnoff extended its popular 'Be There' experiential campaign - featuring sponsored parties and events - with a campaign to share the dance culture of major cities across the globe. The Smirnoff Nightlife Exchange Project allowed Facebook users to get involved using a Smirnoff app and suggest their ideas for themes that best represent their home country. Users made suggestions across fashion, food, music and more for their country's crate, with the most popular ideas for each location packed up and sent to their 'sister city'. Then, on November 27, 2010, it was all revealed on the day the world swapped nights. Read Less
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