The Smirnoff Mule was invented in the 1940's at the Cock 'n Bull Tavern on Sunset Boulevard. Smirnoff wanted to bring back this classic drink and promote in the Australian market.
Our response was a classic interactive whodunit experience that took users to the birthplace of the Mule. Hollywood, 1940's.
I was responsible for creative and visual execution, overseeing video and all art production. The direction was directly influenced by the film noir and was used as a strong reference point for all design.