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In 2009, Manila was devastated by the worst typhoon to hit in decades, leaving millions homeless, stranded and isolated. While many efforts had b… Read More
In 2009, Manila was devastated by the worst typhoon to hit in decades, leaving millions homeless, stranded and isolated. While many efforts had been done to help people get back on their feet, many remained depressed over their situation. Smilewich was an effort by Kraft Eden Cheese to send messages of inspiration that will remind victims that people are still looking out for them. To communicate this idea of sending hope through Smilewich, we carved out letters from Eden Cheese slices, creating messages for the volunteer shirts, communications and packaging. Read Less
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Smilewich Cheese Typography
In 2009, Manila was devastated by the worst typhoon to hit in decades, leaving millions homeless, stranded and isolated. While many efforts had been done to help people get back on their feet, many remained depressed over their situation. 

Smilewich was an effort by Kraft Eden Cheese to send messages of inspiration that will remind victims that people are still looking out for them.

To communicate this idea of sending hope through Smilewich, we carved out letters from Eden Cheese slices, creating messages for the volunteer shirts, communications and packaging. 

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