Smateria Collections 2012-2013 / Typography
2566
151
23
Add to Collection
Tools Used

Tools

About

About

Smateria is an international brand which produces bags and accessories handmade in Cambodia from common and recycled materials, giving work and o… Read More
Smateria is an international brand which produces bags and accessories handmade in Cambodia from common and recycled materials, giving work and opportunities to local people. Project: Typo-identity for the launch of their 2012-2013 collections (Net, Smoto and Mix). Read Less
Published:
Smateria is an international brand which produces bags and accessories handmade in Cambodia from common and recycled materials, giving work and opportunities to local people. 
Smateria  / Typo-identity for collections 2012-2013
 
Client: Smateria  Agency: Estrogeni  
Creative Director: Agostino Santacroce

Project: Typo-identity for the launch of their 2012-2013 collections (Net, Smoto
and Mix). This Typo-id joins the preesistent brand identity of Smateria made
by Estrogeni many years ago.
 
Purpose: This project enhances the social aspects of Smateria:
intercultural (made by two italian women in Cambogia to become an international brand); ecology (recycle, reuse, the armony of fusion);
care for what they produce, respect for cambodian culture and local workers.
 
 
 
 
----
 
 
 
Concept starting point: Khmer script (cambodian alphabet)
 
 
 
 
 
 
Follow Estrogeni on Facebook
Follow Smateria on Facebook
 Visit Smateria web-site
 
 
 
Thankyou! :D