Add to Collection
About

About

Visual identity for Smartson, a largest smartphone mobile store and service center in the region. The logo uses a few symbols of intelligence (gl… Read More
Visual identity for Smartson, a largest smartphone mobile store and service center in the region. The logo uses a few symbols of intelligence (glasses, english-style moustache) within a smartphone outline to create a friendly brand icon. This project was designed for Brandoctor Agency (www.brandoctor.com) Read Less
Published:
Smartson
Visual identity
 
Visual identity for Smartson, the largest smartphone mobile store and service center in the region. The logo uses symbols of intelligence (glasses, english-style moustache) within a smartphone outline to create a friendly brand icon. This project was designed for Brandoctor Agency (www.brandoctor.com)
 
Smartson won the 2014 Rebrand Distinction Awards
http://www.rebrand.com/distinction-smartson
 
Senior Brand Consultant: Anja Bauer Minkara; Brand Consultant: Petra Despot; Naming Consultant: Maja Benčić; Copywriters: Anja Bauer Minkara, Petra Despot; Creative directors: Davor Bruketa, Nikola Žinić; Art Director: Igor Manasteriotti; Designers: Igor Manasteriotti, Mia Marić; Brand Implementor: Jelena Mezga; Retail Design and Branding: Brigada; Photography: Igor Manasteriotti, D. Kunić
 
Designed with pride by M∞M
Brand icon with the logotype and slogan (Be Smart!)
Display banners
Business cards
Paper bags
Employee nametag
Specification sheets
Inside store, design by Brigada
Window graphics
Business cards
Window graphics
Brandoctor girls (Anja Bauer Minkara, Jelena Mezga, Petra Despot) at the store opening
Free moustaches