Smartson Visual Identity

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  • Smartson
    Visual identity
    Visual identity for Smartson, the largest smartphone mobile store and service center in the region. The logo uses symbols of intelligence (glasses, english-style moustache) within a smartphone outline to create a friendly brand icon. This project was designed for Brandoctor Agency (
    Smartson won the 2014 Rebrand Distinction Awards
    Senior Brand Consultant: Anja Bauer Minkara; Brand Consultant: Petra Despot; Naming Consultant: Maja Benčić; Copywriters: Anja Bauer Minkara, Petra Despot; Creative directors: Davor Bruketa, Nikola Žinić; Art Director: Igor Manasteriotti; Designers: Igor Manasteriotti, Mia Marić; Brand Implementor: Jelena Mezga; Retail Design and Branding: Brigada; Photography: Igor Manasteriotti, D. Kunić
  • Brand icon with the logotype and slogan (Be Smart!)
  • Display banners
  • Business cards
  • Paper bags
  • Employee nametag
  • Specification sheets
  • Inside store, design by Brigada
  • Window graphics
  • Business cards
  • Window graphics
  • Brandoctor girls (Anja Bauer Minkara, Jelena Mezga, Petra Despot) at the store opening
  • Free moustaches