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About

You will always still find a spot with a smart. This product advantage should be advertised to the target audience on the radio. Naturally in a … Read More
You will always still find a spot with a smart. This product advantage should be advertised to the target audience on the radio. Naturally in a ‘smart way’. Radio listeners could experience live what the owner of a smart knew long ago: A smart fits in every space. One-second short spots have been inserted in between all advertising spots of a normal advertising block. The solution at the end of the advertising block was: ‘smart: fits in every space.’ As part of the smart sales promotion campaign this radio concept had a significant share in the campaign’s sales count at the end of 2006. Read Less
Published:
Client: DaimlerChrysler / Smart Car
Agency: BBDO Düsseldorf, Germany
Creative Directors: Carsten Bolk, Toygar Bazarkaya, Sebastian Hardieck
Creatives: Andreas Walter, Jacques Pense
Music Production: Studio Funk Düsseldorf
Published: 2006
Awards
Cannes Lions: Silver
Cannes Lions: Finalist
Eurobest: Bronze