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A global product collaboration
A Smart product collaboration
100 limited edition Boxfresh Smart cars for 2011
As part of my remit for Boxfresh in 2011, I was challenged with creating a collaboration with a prestigious partner that would have international reach and create assets for our global partners.

The key to any successful product collaboration is two parties that are equally committed, share a common purpose and adequately resource the project from both sides.

I identified and project managed a limited edition product collaboration in conjunction with Mercedez Benz for a Boxfresh Smart concept car. 
The collaboration was launched in May 2011 and created a truly global news story.