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Logo Smart City / identity
Smart City
DDB Barcelona / Client: Fira de Barcelona
Every journey begins with a first step, a first gesture towards a goal, sometimes an ambitious goal, some
other times an extraordinary one.
We know we must change the way we consume, the way we interact, the way we live with each other. 
Our challenge is to make our planet a place for the future where to live a better life, making the most of our resources in a responsible manner. Today we know that to get to the future we envision, our cities must be transformed first, we must change them through technology and through innovation, only then our cities will make our world progress.