One of the key facts of the new Smart fortwo is the start-stop system. We came up with the idea to write a copy in which, after each word is a point. This saves the reader his breath just as the smart fortwo safe fuel with every stop.
The new Smart fortwo has a lot of new features. The problem is you can't see them. We take this problem and change it to a funny poster which plays with the same poster a optometrist use to check how well you see.