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The concept for Sleep's brand was to be as neutral but as strong as possible, with the intention of allowing space for thoughts, and not to push … Read More
The concept for Sleep's brand was to be as neutral but as strong as possible, with the intention of allowing space for thoughts, and not to push the studio's look on to our clients' perception of our/their work. The main mark for Sleep is the box and box symbol and sans-serif corner-texts. The 'containers' stay at a constant proportion calculated according to the golden ratio, creating a 'space' for Sleep, a symbolic brain, or heart, of Sleep. Read Less
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Sleep Projects Branding
 

The concept for Sleep's brand was to be as neutral but as strong as possible, with the intention of allowing space for thoughts, and not to push the studio's look on to our clients' perception of our/their work. 
The main mark for Sleep is the box and box symbol and sans-serif corner-texts. The 'containers' stay at a constant proportion calculated according to the golden ratio, creating a 'space' for Sleep, a symbolic brain, or heart, of Sleep.