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About

Slavonica is a brand for several shops where you can buy traditional specialities from east Croatian region Slavonia. In creating visual identity… Read More
Slavonica is a brand for several shops where you can buy traditional specialities from east Croatian region Slavonia. In creating visual identity we used elegant, modern serif typeface for logotype in combination with traditional ethno elements found on embroidered woolen bedspreads and blankets from that region. The goal was to create modern, yet recognizable and warm identity. Another characteristic from Slavonia are the short comic, lascivious folk songs, called 'becarci'. They are also incorporated in Slavonica brand and appearing on aprons and walls in the shop. They are printed in the same typeface used for logotype, to visually correspond with the whole identity. Read Less
Published:
Slavonica
2008