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SKYUNO is the counterpart of the offer from RAIUNO (the first Italian national channel) which was launched on April 1, 2009 on channel 109. It ‘s… Read More
SKYUNO is the counterpart of the offer from RAIUNO (the first Italian national channel) which was launched on April 1, 2009 on channel 109. It ‘s a generalist type of channel and its programming includes the most important and followed TV series and shows on the platform, including X-Factor, Spartacus, America’s Next Top Model, Late Show with David Letterman. The challenge was to design a brand identity able to fully express itself in relation with the product, to integrate the footage in a linear and well defined way. “Family Feeling” was the keyword carrier. Giving way to a channel that could be enjoyed by the whole family, made of “prime time” and the most interesting TV series on the platform. Read Less
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