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My entry for the Sky Arts ident competition. brief here: projects.skycreative.tv/​skyartsstings/​brief.php# Sky Arts Ident Taking into account … Read More
My entry for the Sky Arts ident competition. brief here: projects.skycreative.tv/​skyartsstings/​brief.php# Sky Arts Ident Taking into account the content shown on Sky Arts I have decided to bring to life a contemporary piece of art through animation. A series of these animated interpretations could be used as a consistent theme to connect the viewer with the Sky Arts brand. I would plan to use well known artworks so the viewer might have a familiarity and emotional bond to them. This could also add an interactive element as the viewer might feel compelled to find out what the animated work was if they didn’t instantly recognise it. I have chosen Ai Weiwei’s “Sunflower Seeds” as the first of the series but the idea could relate to a broad range of contemporary artworks. Read Less
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Ravensbourne Project_02 - Sky Arts ident competition.

Taking into account the content shown on Sky Arts I have decided to bring to life a contemporary piece of art through animation. A series of these animated interpretations could be used as a consistent theme to connect the viewer with the Sky Arts brand. I have chosen Ai Weiwei’s “Sunflower Seeds” as the first of the series but the idea could relate to a broad range of contemporary artworks.