Sky Arte HD Channel Branding 2012

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  • The Challenge
    We were asked to create the channel branding of Sky Arte, a new channel entirely dedicated to arts. The request was to express an idea of “pervasive” art, with a graphic solution able to convey the message that art can be everywhere. The client requested a strong link with Italy and language should be simple, direct and eclectic.

    The solution
    We decided to use very iconic spots of italian cities of art, using energy made of fluid and ever changing graphic elements, that wrap the scene by playing with shapes.
    Those graphic elements would this way meet the request and reflect the pervasiveness and eclecticism of the channel while representing at the same time the italian concept of art.

    client: Sky Italy
    production and creativity supervision: Angelsign Studio
    direction: 2veinte
    year: 2012