The brief stated: NO LIMITS, ANYTHING GOES.
With this being said I was immediately attracted as I knew I would be able to complete a project like no other before, exploring and pushing the boundaries of graphic design. The product I chose to re - brand was ‘SKOL’. I chose this because I think the current branding is terrible, from the logo, to the packaging. With the brief stating ‘NO LIMITS ANYTHING GOES’ I decided to do a project that completely twisted the rules. I intended to re - brand SKOL and use under age teens that drink on the streets as my target audience (15 - 17 year olds).