Skinny’s target audience had been based at 16-25 year olds. But with big aspirations and a desire to appeal to a wider range of customers - they decided to rebrand.
P29 were supplied the new logo and then we got to work creating all the elements in a record-breaking 2 weeks. The new look and feel was released to the market Nationwide.
Elements included all point of sale collateral within their channel outlets, stands, posters, phone boxes, booklets, flyers, packaging, ticketing and more.