Competition entry: design a range of pre-mixed cocktails reminiscent of/inspired by 1930s America.
The brand name is derived from 1930s jazzslang. “Jorum of skee”, meaning ‘shot ofhard liquor’ or, in particular, whiskey. Skee isa collection of American whiskey cocktails,designed to bring a taste of the past andcomplexity of bartending to the home. Targeted at both men and women.