Skee American Whiskey Cocktails Branding / Packaging

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  • The brand name is derived from 1930s jazzslang. “Jorum of skee”, meaning ‘shot ofhard liquor’ or, in particular, whiskey. Skee isa collection of American whiskey cocktails,designed to bring a taste of the past andcomplexity of bartending to the home. Targeted at both men and women.

  • Skee cocktails in situ
  • Snippet of custom type development
  • Snippets of the brand and packaging development.
  • Front labels
  • Printed labels, sizing tester
  • Back of bottles
  • Competition brief as part of a module brief during graphic design degree at Nottingham Trent University 2012.
  • Front of bottles