Brand identity and label design for Skaap Wines.
Skaap is a new South African wine from the Dutch Schaap family. It will be marketed and distributed primarily in Holland. Skaap/Schaap means sheep in Africans and Dutch.
Skaap is an exclusive wine, created to support the local African community. For every bottle sold €1 is donated to a charitable foundation set-up by the family to help educate, feed and clothe the children of their local village.
To celebrate this worthy approach to wine we decided to use the labels to showcase the work of local township artists. Each wine will feature the work of a different artist. The art will then be promoted and sold in the Schaap families store in Holland.
The art for the Shiraz label was created by scrap metal artists Petros & William Findi. The two brothers work from a old shipping container in the infamous township of Gugulethu. They make a living by creating beautiful animal sculptures from old oil drums. They’ve called our Skaap 'Hwai Yakasimba' which means strong sheep in Shona.
The making of 'Hwai Yakasimba'
Sauvignon Blanc Label
The first label is by Jack and his collective of local wire and bead artists who work on a street corner in the nearby town of Somerset West. The ‘Skaap’ they created for the label is called ‘Gwayana Hwai’ which means little sheep in Shona.
The making of ‘Gwayana Hwai’
To demonstrate Skaap's commitment to supporting and uplifting the local African community we took a different approach to printing their cards. Rather than using their stationery budget to get the cards printed professionally we set up a small community project to print the cards by hand. Creating much needed work for unemployed people in the village.