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skoob, iPhone App launch campaign, a new e-Book service, the first service which is based in South-east Asia including prints, website, videos, e… Read More
skoob, iPhone App launch campaign, a new e-Book service, the first service which is based in South-east Asia including prints, website, videos, etc. Read Less
Published:
skoob
Singapore's Favourite eBookstore

Art Director : Meyvi Widelia | Copywriter : Ravi Eshwar | Illustration :Oguzcan Kaganoguzbeyoglu 
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This campaign is to promote the launching of this app which includes the logo design, print ads, website and in store POSM.
INFO-GRAPHIC VIDEO
PRINT ADS

How well do you know your books?
If you’ve guessed this title correctly, you’re probably a book lover. 
Appease your need for a good read at skoob, Singapore's Favourite eBookstore.
Alice in Wonderland
Eat Pray Love
Kite Runner
The Girl with Dragon Tattoo
Gossip Girl
The Monk Who Sold His Ferrari 
Men are from Mars, Women are from Venus
Water for Elephant
The Old Man and The Sea
Three Men in a Boat
The Girl Who Kicked The Hornet Nest
Interview with The Vampire
BROCHURE

Tells the audience what the service is about the product benefits and the direct link to download the app.
Front
Content
Back
IN STORE : BOOKMARK ON DEVICES

Customers like to try devices that are on display. By attaching this bookmark onto the devices, we effectively demonstrate that skoob lets you can read on any device.
Laptop
iPhone
iPad
IN STORE / LIBRARY : SOFT READING STOOLS

Beanbag chair and Cushions or soft reading stools to create cozy reading corners in SingTel stores/libraries.
Beanbag Chair
Cushions
IN STORE : GIANT IPAD BOOK

To further illustrate the wide range of books available on skoob, we disguise an iPad with a giant book.
LIBRARY : TOILET STICKERS

Capture readers in the toilet with stickers that carry an excerpt from a best-seller.
WEBSITE