/ Single Store
This visual identity project is for a Brazilian store of christian religious products (CD's, DVD's and Clothings). The Single Store opened its doors in 2012 in the Joinville city, State of Santa Catarina, Brazil.
The complete project includes logo design, stationery, social medias and also the DNA brand, mission, vision and (UVP) unique value proposition, and yet the strategic positioning of the company, which will debut its online store to meet all of Brazil in 2013.
The design concept is quite simple, we work a square shape to symbolize a cd digipack, beside, a triangle to symbolize a play button on music players, and a drop, along with the color red, to symbolize the blood of Jesus Christ, which is sacred to Christians.