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Branding identity project on a club association. Design brief was to join two different types of clubs, one physical and the other a contradictor… Read More
Branding identity project on a club association. Design brief was to join two different types of clubs, one physical and the other a contradictory of the first. Focusing on local context, Lion Dance as a main structure, and with the concept of referencing to all the traditional vaules of lion dance as well as the long history merging together with a book association that through personal experience found my friend reading before a lion dance competition. A small mix of local and western culture. The Lion dance which has a rich history dating back to China and a simple book club where lion dancers gather to discuss about their monthly chosen book. The logo and the poster is done through silkscreening where the design is exposed onto a screen with a good choice of appropriate paper and colour. Read Less
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Branding identity project on a club association.
Design brief was to join two different types of clubs,
one physical and the other a contradictory of the first.
 
Focusing on local context, Lion Dance as a main
structure, and with the concept of referencing to all
the traditional vaules of lion dance as well as the long
history merging together with a book association that
through personal experience found my friend reading
before a lion dance competition.

A small mix of local and western culture. The Lion dance
which has a rich history dating back to China and a simple
book club where lion dancers gather to discuss about their
monthly chosen book.
 
The logo and the poster is done through silkscreening
where the design is exposed onto a screen with a good
choice of appropriate paper and colour.