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About

About

A visual branding campaign for Singapore Expo's weekly events called, "Weekend@EXPO".
Published:
Weekend@EXPO
Visual Identity
What started out as one comprehensive pitch, was extremely well-received.
However, because of the size of the organisation, there was a need to go through several different departments for approval of different items. In the end, the logo chosen and mascot chosen were totally different. We then combined the two together in the later part of the campaign as more materials are proposed.

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