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Branding and Art Direction for the popular PlayStation®3 game SingStar
SingStar for PlayStation®3 Complete Brand and User Interface Design
Art directed and designed award winning SingStar brand for PlayStation®2 and PlayStation®3 consoles.
Complete brand creation from concept to completion, including the design of the user interface system and online store — the first game on the console to have this feature.
The graphic system
An elaborate graphics system was designed for the game’s user interface needs, it consisted of typography, interactive visual devices, iconography and motion backgrounds.
The user interface
The user interface was an evolution of the original PlayStation®2 version’s minimal style — the main goal was to set it apart from the traditional music based games by applying a more music channel inspired style to it — set in a 3D space with seamless motion menus and customisable backgrounds.
The interface in motion
Motion Design – Intro Sequence
We worked with director Julien Christian Lutz (Lil' X) to help create the promo that was used as an intro for the game and for marketing usage. Shot on 35mm. Post Production by Glassworks.
Retail packaging
We collaborated with DixonBaxi to create the campaign assets and align the photography with the brand's direction.