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Pro Bono project @uLaLa! for NGO Sindikat biciklista (Bicycle Syndicate). Communication strategy, visual identity and branding, social networks s… Read More
Pro Bono project @uLaLa! for NGO Sindikat biciklista (Bicycle Syndicate). Communication strategy, visual identity and branding, social networks strategy and content development. Read Less
Published:
Sindikat Biciklista
Communication strategy, visual identity and branding, social networks content development
Pro Bono social design project for NGO Cyclists Syndicate. Visit their Facebook page to find out more.
Basic graphic element is based on the cyclist sign (cognitive recognition) making design "invisible" and easy to remember
Identity is based on a grid system and spontaneous multiplication of a basic graphic element (dynamic use), representing Bicycle syndicate.
NGO's formal logo (static version); Multicolor for on-line use and black-on-yellow for cost effective off-line use
Basic color standards
Use of an Open Source typography (cost efficiency) which visually suggests activism and has cognitive value (Courier new typography); Rich color scheme as a representation of variety of cyclists personalities
Letter-head and business card (cost efficiency). Print on yellow medium.
Promo stickers and bike stickers (cost efficiency). Print on yellow medium.
Promotional info flyer for critical mass events (cost efficiency). Print on yellow medium.
Black print on yellow t-shirt.
Stencil - group of cyclists
Stencil - single cyclist
Critical mass (event) badges
Critical mass (event) bike stickers
Facebook strategy and content development - Page and event
Social networks branding: Twitter, Youtube, Flickr, Foursquare
Outstanding result: Whole week before the critical mass event, Sindikat biciklista's Facebook page was no1 Croatian page  in interaction per user segment. In just one week over 3000 people liked Sindikat biciklista Facebook page, over 7000 people were invited to the event and 900 confirmed their attendance.
Critical mass @ Mimara (route start) - over 1000 cyclist rode together for their rights
Critical mass @ Zrinjevac (route end)
This project is made in collaboration with Mirna Reinprech @ uLaLa! studio