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Simply Nourish Source Dry Cat and Dog Food Packaging Design
© 2013 PetSmart
My role in this project was acting as PetSmart Proprietary Brand's creative director and project manager.
PetSmart's new super-premium entry offers trend-sensitive cat and dog owners a convenient source that simulates the prototypical diet.

The design directive was to reassure the shopper of its value, differentiate the product from the category leader while supporting its premium price position.
Anton Kimball Design created perfect pitch with the shopper with these designs.