Sometimes its possible to be too simple.
And then sometimes you have to go with your initial gut instinct.
In the case of this simple identity, thats what I've chosen to do.
I chose to create an abstract mark created "from the sole," that's right actually from the sole. In my earlier explorations, I was having a hard time understanding the abstraction and in doing so was a bit too literal. However, I think in its refined state, I've created a mark that conveys energy, movement, and above all integrity.
In my experiences, the past informs where you've been and of course where you're yet to go. Specifically, the OG shoe is something timeless that i believed should inform where the brand headed.
In order to know where you're going, you have to recognize where you've been. Simple.