The presitgious Norwegian law firm Simonsen wanted to stand out from the competition with a new identity and website reflecting their ambition and personality in a simple, sophisticated and engaging manner.
Every brand identity has a similar goal: to convey clearly what you are. For Simonsen it has always been about good business, and for them good business is built on good relationships. Reflecting this became the basis for the new identity. Elements within the identity build up a sense of strong relationships through the use of tactile patterns, engaging photos, and a warm but crisp colour palette. The new symbol is a way of telling the world that Simonsen really means business – they have already been here for a while, and there is much more to come.