Silver Hook Seafood | Packaging Design

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  • This Starpack Student Awards brief was to create a new brand name and logo for a Norwegian Seafood company and design the packaging for its two pack of chilled Norwegian fishcakes.  The name "Silver Hook Seafood" was based on a Norwegian proverb "A fish bites best on a silver hook", alluding to Norway's sustainable fishing practices.  The packaging depicted a traditional recipe for Norwegian fishcakes, or "fiskekaker", using handdrawn ingredients in watercolour and ink and handwritten typefaces to give it a homemade, wholesome look.  The light coloured pillow pack was intended to have a clean feel for a fresh product with no additives.