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Rebrand of Fossil.
Silo Identity

Recreateand rebrand an existing company.

Silois a rebrand of Fossil, the modern watch, clothing, and accessory company witha retrospective style. The branding reflects the form and function of a silo inits purpose of preservation. Retaining a vintage look to its products allowsSilo to stay unique in the modern fashion world, and remain accessible andaffordable to the general public.

A summer lookbook, which is available in print, online, and as a functioningiPad app, as well as a video spot were created for the company.