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Keynote presentation for Diners Club International. The aim was to illustrate the symbiotic tie-in between their Signature publication and their … Read More
Keynote presentation for Diners Club International. The aim was to illustrate the symbiotic tie-in between their Signature publication and their Belong advertising campaign; and present future mockup covers. Read Less
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Signature
Below is a shortened Keynote presentation in video format done for Diners Club International in November 2011. The aim of the presentation was:
Signature
2) Research and present local and international publications with similar content and readership, with the aim of illustrating that their publication was on trend.
3) To propose 2 Signature cover content directions (travel/lifestyle cover and winemaker awards cover) for the coming year. These also had to align with their Belong campaign.
3) Present mockup Signature covers showing that direction.

The presentation was a success and Diners Club International approved the proposed creative direction.