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The signage system for Citypak Shopping Mall in Ljubljana, Slovenia. It is based on a minimalist redesign of old logo, dynamic interpretation of … Read More
The signage system for Citypak Shopping Mall in Ljubljana, Slovenia. It is based on a minimalist redesign of old logo, dynamic interpretation of primary colors (red, blue) and clever usage of the interior space. Due to the limitations of this strictly commercial project, we wanted to add some creative flavour and make the Citypark wayfinding interface not only user-friendly, but more compelling and recognizable. Read Less
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Citypark
A Citypark Shopping Mall is based in Ljubljana, Slovenia. Originally, this vast complex didn’t have any professional signage and the visitors (especially first-timers) had a problem to navigate through the number of shops, restaurants and supermarkets. Our client needed a visual identity redesign, including new way-finding system as a part of this effort. Due to the usage, this complex is divided into a parking-house and shopping area - both with specific requirements. We wanted to establish a visual “connection” between these two spaces. The main challenge was to design user-friendly interface, which will look like an integral part of interior and (in the same time) make the Citypark-brand more compelling, funny and recognizable. This is why based our solution on the creative usage of interior-spaces, modularity and dynamic interpretation of corporate colors.