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Great-West Life, a trusted partner and leader in the financial industry for over 100 years, set out to achieve a new brand promise. To establish … Read More
Great-West Life, a trusted partner and leader in the financial industry for over 100 years, set out to achieve a new brand promise. To establish a unique position that would resonate with it’s audience, setting them apart from it’s competitors. A position as the nation’s trusted financial partner, helping customers build a bright financial future. The result has created new value in it’s deep-rooted heritage and proven financial strength, defining a strong and unified brand under the new name, Great-West Financial. Read Less
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Interior Signs for Great-West Financial
Home Office, Colorado
Great-West Life, a trusted partner and leader in the financial industry for over 100 years, set out to achieve a new brand promise. To establish a unique position that would resonate with it’s audience, setting them apart from it’s competitors. A position as the nation’s trusted financial partner, helping customers build a bright financial future.

The result has created new value in it’s deep-rooted heritage and proven financial strength, defining a strong and unified brand under the new name, Great-West Financial.
Tower 2: Lobby interior before rebranded design.