• Sicarat Måleri
    Branding for a painter & decorator in Stockholm
     
    Sicarat is a high end decorator with a very strong resumé of quality projects under their belt. They have been around for over 30 years. Sicarat contacted us because they needed a look that matched their level of quality. They wanted a new platform to grow from and to reach new markets as well as reaching a new younger generation.
     
    We set up some core values and words to work from:
     
    Personal
    High quality
    Simple
    Modern
    Youthful
    Functional
     
    These values put the foundation of the branding. We wanted to keep Sicarat personal and simple with a youthful appearance that still spoke of good quality.
     
    A problem that we identified was their previous lack of information and communication. For example they had never had a sign on their office, no branding on their fleet of vans, and no logotype or address on letters were printed. We wanted to introduce some new ways for them to reach new potential clients. We designed vans, signage for building sights, stickers for tools, setting up Facebook and of course a proper website with a quarterly newsletter attached to reach new client but still keep the already existing ones. 
     
    We also produced a full set of guidelines for every detail including photography guides, art direction, logotype usage and tone of voice. Also new imagery was shoot through out the project.
     
    Deliveries for the project included
     
    Logo & mark
    Icons
    Stationary
    Website & Newsletter
    Guidelines
    Signage
    Vans
    Photography
     
    Team
    Creative & Design Direction by Dalston
    Sofia Darke & Magnus Darke
     
    Code by John Persson
    Photo by Emmy Polbratt