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Shred Ready's introduction of the Forty4 snow helmet at the 2012 SIA Snow Show in Denver, CO. Designs by Richard Daniel include helmet graphics, … Read More
Shred Ready's introduction of the Forty4 snow helmet at the 2012 SIA Snow Show in Denver, CO. Designs by Richard Daniel include helmet graphics, exhibit back drop, media folder, flyers, business cards, contest cards, tee shirts, and other accessories. Read Less
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Shred Ready SIA 2012 Trade Show Booth
Denver, Colorado
 As an exhibitor in the SIA 2012 Trade Show, Shred Ready entered the snow industry this year with a new helmet, the Forty4. I designed a line of graphics and colorways for Shred Ready's snow helmet, along with a comprehensive company folder containing three informational flyers, a business card, and the 2012 order form and program. I collaborated with artist Evan Watson to create the back drop for the booth, a hand-stenciled eight-by-twenty foot banner that matched my folder's cover design. The show also featured two of my tee shirt designs and contest cards.