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Shovel Club Branding & Identity Although James Lahey refused to tell me what the Shovel Club meant, I knew the logo needed to have a shovel, mot… Read More
Shovel Club Branding & Identity Although James Lahey refused to tell me what the Shovel Club meant, I knew the logo needed to have a shovel, motorcycle wheel, wings, and one of his favourite dogs Tommy. On top of that it needed to have a vintage motorcycle look to it. But what was most challenging about this project was that it was representing one of Canada's top artists James Lahey. I had to make sure the logo was as pristine, beautiful and interesting as his work. To see some of Jim's work; visit www.jameslahey.com Read Less
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Shovel Club
Branding & Identity

Although James Lahey refused to tell me what the Shovel Club meant, I knew the logo needed to have a shovel, motorcycle wheel, wings, and one of his favourite dogs Tommy. On top of that it needed to have a vintage motorcycle look to it. But what was most challenging about this project was that it was representing one of Canada's top artists James Lahey. I had to make sure the logo was as pristine, beautiful and interesting as his work. 

To see some of Jim's work; visit www.jameslahey.com