Avant-Garde is a high-quality residential tower in the heart of Shoreditch that has enjoyed marketing success over the past year. Now the retail element of the scheme needs to be marketed to a variety of independent retail brands. redcow were commissioned to deliver a retail letting brochure that showcases the area in this unique corner of London. Our design treatment picked-up on the angular shape of the site, we took the triangle as a lead feature, enabling a graphic solution made up of ‘retail’ angles. The use of the angle concept was also carried across the brochure headlines and copy.